Apple Map app

This week The Stu Pitt Award goes to ...


for their map app

From WPTV (West Palm Beach TV) ...

... "Tech blogger and entrepreneur Anil Dash was especially critical of the new maps, which he called "pretty but dumb," and of Apple for releasing what he said was a flawed product. "Apple made this maps change despite its shortcomings because they put their own priorities for corporate strategy ahead of user experience," he wrote. "That's a huge change for Apple in the post-iPod era, where they've built so much of their value by doing the hard work as a company so that things could be easy for users."

"Apple did not respond to requests from comment from CNN. But in a statement to tech blog All Things D, the company preached patience ..."

Apple statement:
"Customers around the world are upgrading to iOS 6 with over 200 new features including Apple Maps, our first map service," spokeswoman Trudy Miller said. "We are excited to offer this service with innovative new features like Flyover, turn-by-turn navigation and Siri integration. We launched this new map service knowing it is a major initiative and that we are just getting started with it. Maps is a cloud-based solution and the more people use it, the better it will get. We appreciate all of the customer feedback and are working hard to make the customer experience even better."

By all accounts, Apple Maps is a giant embarassing flop. A huge screw-up. Their released prepared statement by their "spokeswoman" (i.e. PR bullshitter) is nothing more than Apple corporate PR spin. They are really saying, "we won't acknowledge that we screwed up and we definitely will not admit that we screwed up royally, even though we did, and we certainly won't reveal that it may take 3-5 years to fix the screw-up, if we can fix it at all".

Meanwhile, Apple wants to thank you for drinking its Kool-Aid.

Congratulations, Apple, this week, for your map app, you deservedly earned the Stu Pitt Award!