This week The Stu Pitt Award goes to ...

Campbell Soup Company

for their misleading labeling
of chicken noodle soup

I went to my local supermarket the other day to buy some soup for lunch. I was looking for a the lower sodium “healthy choice” flavor. On the shelf I spied a Campbell’s soup can. It read lower sodium and the flavor said chicken noodle, in big letters. Perfect. Campbell’s chicken noodle soup. Lower sodium. A large can, And on sale too! Just what I wanted. I bought it, took it home, opened the can and starting pouring the contents into a pan to heat up on the stove. I saw plenty of chicken chunks, plenty of carrots and peas and plenty of noodles. Short fat curved noodles. Short fat curved noodles? Chicken soup has long thin noodles. I wanted long thin noodles not fat short noodles. What the hell? Did Campbell’s put the wrong noodles into this chicken noodle can? I fished the empty can out of the garbage. The can read Chicken Noodle soup. I was confused. Chicken Noodle soup has long thin noodles not these short fat noodles. I looked at the can again. I looked at the picture of the can and, upon closer inspection, saw a picture of short fat noodles. Chicken noodle soup with short fat noodles? Never heard of it. Is no such thing. Chicken noodle soup has long thin noodles. And has for like 100 years. I’m Jewish, and, if it’s one thing I know, it’s chicken noodle soup! Chicken noodle soup does NOT have short fat curved noodles. At least not in America.


If Campbell’s is going to sell a soup with chicken in it and short fat noodles they shouldn’t be calling it chicken noodle soup. They should call it Chicken Pasta Noodle Soup or maybe Italian Chicken Noodle Soup but not Chicken Noodle Soup. You can’t call it Chicken Noodle Soup. Chicken noodle soup does not have short fat noodles!

Congratulations! For misleading consumers, who thought they were buying the age old standard chicken noodle soup, because that’s what the label on the can said it was, this week’s Stu Pitt Award goes to the Campbell’s Soup Company.